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Mission:Explore celebrates John Muir

April 11, 2013


A unique set of ‘missions’ has been created to inspire people to follow in the footsteps of John Muir – a founding father of the modern conservation movement.

A partnership between the John Muir Trust and Mission:Explore, a group of teachers, artists, activists and adventurers, has created Mission:Explore – John Muir, a free e-book featuring 20 activities that reflect the adventures and ethos of the Victorian Scot.

Supported by Scottish Natural Heritage, it encourages individuals, groups and families of all ages to look, feel, walk, explore, draw, think and even dance in wild nature wherever they find it. Watch how a frog swims, get windswept, create a mini-National Park, and stare at the stars. Missions are illustrated by Tom Morgan Jones and populated with Muir quotes.

It ties in perfectly with Year of Natural Scotland 2013 and the theme of celebrating John Muir. There’s already interest across the UK and in America. Your ebook is free to download from Mission:Explore and John Muir Award web pages, and can be used on smart phones, laptops and tablets, or printed off and used in an old-fashioned way.

“Mission:Explore and the John Muir Award have so much in common. We’re both all about discovering, exploring, conserving and sharing, so making this book together made perfect sense. We had a great time making it and are sure that you’ll have an even better time doing each of the quirky adventures inside. Good luck!” Daniel Raven-Ellison, Guerrilla Geographer at Mission:Explore, and Rob Bushby, John Muir Award Manager.

“These missions are great, you can really see the spark they’ve generated with teachers.”Carol Walker, South Lanarkshire Outdoor Learning Development Officer


Notes to editor

Featuring 20 activities that reflect the adventures and ethos of the Victorian Scot, you can access the free Mission:Explore John Muir eBook or PDF in a number of ways:

eBook – on-line with Graphicly

eBook for iPhone or iPad – via ‘Mission Explore John Muir’ in iBooks or Amazon

Download – as a printable PDF version (5.3MB) from jmaward-mission-explore-john-muir.asp

Find hundreds of other missions on the Mission:Explore website

About The John Muir Trust

  • The John Muir Trust is the leading wild land conservation charity in the UK. We love wild places and are dedicated to protecting and improving them for people and wildlife. Over 10,000 members support us in our work. Find out more

  • We currently own and look after some of the finest wild areas in the UK including Ben Nevis, Schiehallion, Sandwood Bay, part of the Cuillin on Skye, Quinag in Assynt and 3,000 acres on the remote Knoydart peninsula.

  • We manage our properties according to our wild land management standards, which focus on habitat improvement and encouraging a more natural landscape and ecosystem. See for more.

  • The UK’s remaining wild land is disappearing under development at an unprecedented rate with implications for our environment, economy and quality of life. The John Muir Trust is campaigning for greater protection for wild land across the UK through its Wild Land Campaign. Read more at

  • Through the John Muir Award, the John Muir Trust encourages people of all ages and backgrounds to connect with, enjoy and care for wild places. Since 1997, more than 160,000 people across the UK have achieved an Award. Read more about this educational initiative at

  • We take our name and inspiration from John Muir (1838-1914), the pioneering, influential Scots-born American conservationist who was passionate about the wild. Muir dedicated his life to protecting wild places and he campaigned successfully for the establishment of National Parks to safeguard vast tracts of wild lands, including Yosemite Valley in California.

About Mission:Explore

  • Mission:Explore is a collection of books created by the Geography Collective, a unique team of over 25 geographers, teachers, educators and artists who work together to help young people explore and see the world in new ways. It makes books full of illustrated challenges that aim to make children a little more confident, happy, empathetic and knowledgeable. They think that learning in the real world, in real places and about real issues are vital to any childhood.

  • Mission:Explore has won awards including National Trust & Hay Festival Outdoor Book of the Year 2011 and a Pink Stinks approved stamp for being gender

About Year of Natural Scotland 2013

  • The Year of Natural Scotland 2013 is the latest in a series of themed years for the Scottish Government. It aims to highlight Scotland’s stunning natural beauty and biodiversity, and promote opportunities for visitors and residents to enjoy our beautiful landscapes, wildlife and heritage responsibly.

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