I popped into one of the best book shops in the UK today to have a little look through the children’s section. Can you see a theme running through these pictures?
Intellectually and ideologically segregating girls and boys through books is harmful and negative. It creates poor role models, stereotypes children who are finding it hard to work out who they are and is a form of exclusion. You will see in the following pictures that girls become excluded from ‘danger’, ‘adventure’ and being a ‘champion’ and boys who read the covers of the ‘books for girls’ learn to think that they exist to be ‘glorious’, ‘fabulous’ and keep ‘secrets’.
It’s for these reasons and more that we make sure that our Mission:Explore books are gender balanced. We audit our books to make sure that all children are presented in a positive and hopefully inspirational way. This not only includes gender issues but also ethnic groups and (dis)abilities. This is reflected in the covers of our two new books which come out next week. It’s this work which has helped us to be Pink Stinks approved too, something that we are very proud of.